Consumers are intentionally and personally investing in hair care products. They want great sensory results and reliable, long-lasting performance, bu…

IOTA’s new bio-based polymer was recently launched as a bio-based, non-GMO hair styling agent that ranges from superior stiffness to soft stylin…

IOTA’s research and development began with a series of basic comparative tests to evaluate the performance of a new hydrolyzed cornstarch – MaizeCare …

PVP forms a hygroscopic film that absorbs moisture in the air, causing it to lose its fixing properties in high-humidity climates. IOTA’s hydrol…

In subsequent testing, IOTA compared the new cornstarch to similar products on store shelves to determine how it would perform in consumer styling app…

If a hair styling product does not provide the desired performance and sensory qualities and is not available at an affordable price, consumers will n…

Exposure to air is considered a significant external stressor for hair, which can cause damage to the cuticle (higher dry/wet combing energy), protein…

As a result of Asia’s rapid industrialization and urbanization, air pollution and its protection have become an increasing topic of discussion i…

According to the “Chemical Industry Standard of the People’s Republic of China” (HG/T 3951-2007), the color difference of pigment pa…

Compared with JI pigments, inorganic iron yellow color paste generally does not have high brightness and saturation, but has excellent weather resista…

Many times, we encounter situations where the color paste becomes very thick, but after stirring and dispersion, it can still be used. For inorganic c…