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Q: Consumers are also demanding ethical products – can silicones be delivered here? A: In fact, silicone raw materials have become a key factor in the…

Sometimes we forget how powerful the sense of touch is and how much information can be gleaned from it. We immediately determine the temperature, visc…

One of the key ingredients in the sunscreen product portfolio is a new water-based synthetic film former. The new film polymer is a hybrid blend of si…

As the growing Asian market becomes increasingly sophisticated about skin care, consumers expect sunscreen products to be both beautiful and have high…

Consumers are intentionally and personally investing in hair care products. They want great sensory results and reliable, long-lasting performance, bu…

IOTA’s new bio-based polymer was recently launched as a bio-based, non-GMO hair styling agent that ranges from superior stiffness to soft stylin…

IOTA’s research and development began with a series of basic comparative tests to evaluate the performance of a new hydrolyzed cornstarch – MaizeCare …

PVP forms a hygroscopic film that absorbs moisture in the air, causing it to lose its fixing properties in high-humidity climates. IOTA’s hydrol…

In subsequent testing, IOTA compared the new cornstarch to similar products on store shelves to determine how it would perform in consumer styling app…

If a hair styling product does not provide the desired performance and sensory qualities and is not available at an affordable price, consumers will n…

Exposure to air is considered a significant external stressor for hair, which can cause damage to the cuticle (higher dry/wet combing energy), protein…