Create zinc and selenium characteristics and build organic quality.
Project Introduction:
The company is a comprehensive modern enterprise integrating agricultural planting, R&D, processing, production and sales of specialty products, cold chain warehousing and logistics, leisure and entertainment, and tourism.
Product and service introduction:
The company focuses on health and implements organic management from the entire industrial chain of “planting, picking, storage and transportation, processing, refrigeration, and packaging” to provide consumers with safe and reliable organic food and health products. Focusing on the “four modernizations (organic processing, popular consumption, legal quantification, market branding)” to effectively realize the status and value of blueberries as the “Queen of Fruits”.
Target users:
The main target groups are young white-collar workers who often use computers, children who love to play with electronic products, students who are busy with homework, drivers who drive for a long time, and middle-aged and elderly people with vision loss. Because blueberries also have the effects of beautifying the skin, relieving hangovers, refreshing and relieving fatigue, the target consumer group can also be expanded to people who focus on fine work, ladies who pay attention to beauty, and business people who spend more time on social occasions.
Necessity of project construction:
1. It is to meet the needs of people’s life development and market demand. This project is based on the large-scale planting of blueberries, using high-quality fresh blueberries as raw materials, and using advanced technology and equipment to process blueberry products, which can just meet the growing consumption needs of the people.
2. It is necessary to improve the competitiveness of the blueberry market and ensure the sustainable development of the industry. This project invests in the local blueberry characteristic industry through enterprises with certain economic strength, marketing experience, project operation and management experience, and makes it a leader to drive the industrial development of other regions, which is conducive to the formation of high-quality blueberry planting, storage, processing and sales. , Organically combine the mechanism of mutual promotion, extend the industrial chain, ensure that farmers increase production and income, improve market competitiveness, and ensure the sustainable and stable development of the blueberry industry.
3. It is based on the need to solve the “three rural” issues and promote the adjustment of agricultural and rural economic structures. This project is aimed at the local characteristic industry blueberry, facing the international and domestic markets. From the planting of blueberries to the construction of product processing, the comprehensive and in-depth development and utilization of blueberries have greatly improved the added value and economic benefits of the products, and further promoted the blueberry industry in Fenggang County. Development in the direction of modernization, technology and scale.
4. It is the need to make the local economy bigger and stronger according to local conditions. To make the local economy bigger and stronger, we must actively support leading agricultural product processing enterprises in the fields of grain, oil, fruits and vegetables, livestock products, and aquatic products based on the resource endowment of each region, and cultivate famous brand products through large-scale, professional, and refined operations. , thereby promoting the formation of advantageous industrial clusters, building a number of characteristic agricultural product processing industrial belts, and guiding investors to enter the field of industrial manufacturing.
5. It is the need for the development and growth of the enterprise. The majority of farmers are engaged in the planting and production of “zinc selenium blueberries” according to the standards set by the company, and the company uniformly operates and packages them. In the company’s unified standardized management, the quality construction of fruits and alcoholic beverages is given top priority.