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it’s a well-established proposition that a stress-free approach to hair care (especially conditioners and treatments) that emphasizes hydration, shine, and prevention of damage is a natural foundation. hair care innovations must find ways to stand out in this space. mintel gnpd notes that seasonally focused claims and new product development targeting hair concerns such as dryness in winter or frizz/uv damage in summer can help bring differentiation – only 1% of hair care products in asia pacific are seasonal statement.