Coating costs are rising. How can companies make a leap forward in the dilemma?

Recently, as the temperature drops, we also feel the coolness of autumn. When autumn comes, it means that more than half of 2016 has passed, and some industry trends and achievements are obvious! Affected by the price inflation of raw materials such as resin film-forming agents and the shock of real estate market transactions, the coatings industry has begun to ripple again. , no longer calm. The increase in raw materials may directly lead to an increase in the price of coating products, causing a major reshuffle in the coatings industry. The specific direction of things remains to be seen!

At present, many coating raw and auxiliary material companies have officially announced that they will increase product prices. Will this large-scale price increase of coating raw and auxiliary materials prompt coating companies to The pressure to increase product prices to maintain rising costs is still an uncertain factor. However, with changes in the upstream and downstream markets of coatings, the coatings industry may once again usher in market changes. In the past two days, TDI has skyrocketed by 6,000 yuan! This is a data that scares people in the industry! It is reported that global overcapacity reduction has led to an imbalance in the supply and demand of TDI and MDI, and the future growth will only remain high.

Mitsui in Japan announced the permanent closure of the Kashima 120,000-ton TDI unit, French Vencorex shut down its 126,000-ton TDI unit, Mitsui Omuta, Basf Korea Yeosu and China Yantai Juli Due to the centralized maintenance of equipment, and the force majeure shutdown of Covestro’s Baytown equipment in the United States, major chemical giants have declared force majeure on European MDI and TDI! As these chemical giants “stop” one after another, how can the coating industry, which is closely related to the chemical industry, stop? survived. This indicates that the “cold winter” of the coatings industry is now coming.

This year, due to adjustments in important markets such as real estate and automobiles, the coatings industry is facing dual pressures from downward economic growth and rising costs. The requirements for employment, environmental protection, and safety are getting higher and higher. , which has intensified the brutal competition in the coatings market, and the trend of industry mergers and reorganizations of survival of the fittest and big waves is gradually becoming clear. In such a complex economic environment, it has also accelerated the arrival of my country’s coatings industry, which is in a critical period of structural adjustment, transformation and upgrading: domestic demand will continue to expand, technological innovation will become the main theme of industry development, clean production, energy conservation and environmental protection, circular economy, High-functionality and other processes or products will become new growth points for industry development.

However, “winter” is not the end, because hope is just around the corner. The so-called “cold winter” is just a season of adjustment and integration due to policy adjustments. There is infinite hope in such a season. We can look beyond the “cold winter” and see hope: No matter how bad the situation in other fields such as architectural coatings and shipbuilding coatings is, China’s coatings industry is still a high-growth industry with a lot of business opportunities. and an industry of hope.

Experts believe that no matter how cold it is, high-growth companies, emerging companies, and new business models will still emerge in the industry. So how do these companies understand their own winter, and formulate effective winter plans suitable for them to achieve sustained growth? Facing the current industry trough, mainstream paint companies are working hard to improve their products, energy saving, and environmental protection. It has gradually become an industry trend and industrial upgrading is also accelerating, which will help China’s coatings industry solidify its foundation and enhance its competitiveness.

With the improvement of consumption levels and changes in consumption concepts, consumer demand for coatings is gradually changing from the original single function and single product to diversified functions, which can make Paint products that allow consumers to feel the charm of technology, gain color and emotional experience, and conform to the green trend will be more popular in the market.

Having said that, coating companies still need to have the awareness to ensure product quality while constantly innovating and improving the company’s own comprehensive competitiveness. Only in this way can they maintain their own At the same time, we are still at the forefront of the industry. Without further ado, paint companies should take action quickly!

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